BBC is the largest broadcasting company in the world. It's purpose is to educate, entertain and inform its public. It is funded by the United Kingdom community through what is called a liscense fee. It is also involved in operating many businesses around the world such as publishing and sales companies. It is stated in their values that they intend to be the "most creative organisation in the world." They value their audience and take pride in the product that is produced daily. BBC is a community that respects on another. 
There is also a divison that broadcasts world wide on radio, TV, and internet. It provides news and information in 32 different languages.
As far as the BBC blogging policy goes, it is very simple. The employees are not to associate their personal blogs with BBC at anytime. They must not reveal confidential information or even reveal the fact that they are an employee of BBC. If they do mention their employement, there must be a disclaimer stating that their views do not reflect the views of BBC. Their blogs should not be used to attack colleaques. In addition, if the blogger is approached by the press regarding their personal blog, they must see their manager before giving a statement.
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