Sunday, September 7, 2008

Yahoo! and personal blog guidelines









Yahoo! an online company which upholds blogging as a valuable component of shared media. Their blogging guidelines outline the legal procedures and best procedures when it comes to blogging. Everything from legal liablity under what circumstances, and what is the correct procedure when approached by the media about your blog is included in the Yahoo! policy:

Legal Parameters
  • Legal Liablity: If or when you decide to go public with your opinions or commentary you are legally held liable for anything said.
  • For that reason you should be cautious when blogging. "Blog at your own risk!"
  • Company Priviledged information: At no time are you allowed to disclose anything deemed private by Yahoo!-- All employees have signed an agreement to these procedures.
  • Press Inquiries: At anytime if you are approached by the Media asking questions about Yahoo! or any of it's employees you must direct them to the PR Director.
  • You must also ask about information being disclosed to the public by the PR dept. before you decide to blog about it.
Best Practice Guidelines
  • Be respectful to your colleagues: Be thoughtful and accurate about the postings of fellow Yahoos ( employees of Yahoo!). Yahoo! employees are viewed as representatives of the company.
  • If you post anything stating that you are an employee of Yahoo! and post anything about the company you should inform your Managers to avoid surprises.
  • Get your facts straight: Make sure what you post is correct.
  • Provide context to your argument: Make sure you are able to back up anything posted in your blogs with proof.
  • Engage in private feedback: Have an option where your readers can privately respond to you.

All above are things that are included in the guidelines and after being involved with many company's they are rules that most company's have.

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