Friday, September 5, 2008

IBM's Social Computing Guidelines

IBM's blogging policy covers all areas that an employee might be concerned about when blogging online, and if the policy does not cover their question they recommend that the employee consult the Business Conduct Guidelines. IBM also states that is the employee's right as to whether or not they choose to participate in blogs, but they do encourage the practice. The company wishes to blog in order to learn and to contribute.

The first of the policy is the IBM employee is personally responsible for any information they publish. They are supposed to write in first person, identify who they are, and if it is relevant their role at IBM. If they publish anything to a website outside of IBM that has to do with their work or any subjects related to IBM they have to use a disclaimer that says these statements are the individual's and not IBM's. Employees are asked to follow copyright, fair use and financial disclosure laws. They are not to provide confidential or proprietary information without permission and are not to cite anyone without their approval. They are not to engage in any conduct that would not be acceptable in IBM's workplace. Employees need to find others who are blogging or publishing on the topic and cite them and should link back to the source when referencing. Finally, they need to be consistent with how they wish to be seen in the workplace, not pick fights and they need to add value to what they write because it could be reflected back on the IBM brand.

The policy goes on to say that they regard blogs as a form of communication and relationship among individuals. IBM encourages honesty in blogs and managers and executives are not exempt from the rules.

I chose this policy because I thought they had a fair policy and were not being too strict, just sensible. They are trying to protect the employees and the company at the same time.

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